THE STORY OF REBRANDING
Updated: Mar 31, 2021
Yep, I’ve done it! I’ve taken our brand and put a new name on it. Talk about scary! The main motivation behind this was of course my change in status, however, after walking through this process, I’m really excited at getting a bit of a fresh start and refined purpose to my business. But let me tell you… I’ve decided that picking a business name is really tough and not for the faint of heart.
Our choice of name was met with a lot of various opinions and reactions which forced me to really, really contemplate what our name was going to be. I spent weeks thinking about it, nights praying, thinking, considering and thinking again. Finally after much deliberation and a company vote, we chose our new name! I was really excited about it but then I started thinking and talking and questioning my gut. To be honest, I was faltering in the chosen name! Of course, that was after I already started purchasing all of our rebranded material. *Face palm*
I was in the car driving back Appleton from Milwaukee when all these thoughts hit me. Driving is often when I do the most thinking. Sometimes I listen to books or music but sometimes I listen to silence and just think! Being the Mom of 4, there aren’t many opportunities for silence or even hearing myself think, but that’s a story for another day. As I was driving, thinking about our new name, I was trying to figure out how we really need to market this in order to be successful. The truth is that our name is different from the norm, maybe a little “cute” or unprofessional BUT it does something no other accounting firm name does… It vocalizes our passion, mission and purpose.
Since I’ve started this business my goal has always been to change the face of accounting, to do it different, to fight this statistic that 8 out of 10 small businesses fail. By educating, processing and analyzing your financial data and specializing in small business, we will help process and translate your books. Every owner needs somebody to help them grow a successful, profitable business and we want to be that somebody for you! It goes so much farther than the numbers (even the numbers are key)... We are here to help you conquer your books and assist as needed; whether that’s simply helping with the books, developing a plan to get to the next level, teaching a business owner how to understand their financials, create a budget or projection, or understand what profitability really means and what cash flow is and what the difference is, we want to be that partner for you. When you’re working on your margins and planning, it all comes back to the numbers and if you don’t know them it’s going to be a lot harder to make the right decisions for your business.
Regardless of which level you may be at as an owner you need to know what your numbers mean and how to use them to run your business more and more successfully. We are your backup and partner to creating a profitable business! We will help you conquer your finances by taking control of where your money comes and goes. We are here to help, and we will continue to refine, define and grow in our ability to do just that! So, on that note, I am so pleased to introduce you to Sidekick Accounting Services! Conquer Your Books! Change the Statistic!
2745 N MLK Dr, Suite 203F
Milwaukee, WI 53212